Workshops & seminars hall
Bevitec
Bevitec
15 - 16 April | Tuesday - Wednesday
12.00 – 18.00
Conference Hall B, Pavilion 1
A separate conference hall, where for two days of the exhibition will be held master classes and seminars from industry experts for producers of brewing products, cider and spirits, winemakers, producers of soft drinks and mineral waters, as well as producers of drinking dairy products.
April 15 Seminar Schedule
Nina Logunova
Director of the Institute of Food Systems and Health-Saving Technologies ROSBIOTECH, PhD in Technical Sciences, Associate Professor
Personnel training for the food industry
Modern innovative approaches in personnel training for the food industry play a key role in the development of product quality, increased competitiveness and sustainable development of the food industry. One of the key features of ROSBIOTECH is the constant updating of training profiles in accordance with the requirements of the modern labor market.
Modern innovative approaches in personnel training for the food industry play a key role in the development of product quality, increased competitiveness and sustainable development of the food industry. One of the key features of ROSBIOTECH is the constant updating of training profiles in accordance with the requirements of the modern labor market.
11.30 – 11.45
Fatima Balikoeva
Associate Professor of the Department of Fermentation and Winemaking Technology, Candidate of Agricultural Sciences, Head of the Academy of Cavists and Sommeliers ROSBIOTECH
Professional development and retraining of personnel for the winemaking industry
The introduction of a multi-module training system allows specialists to flexibly approach the process of professional development, adapting it to their individual needs. Retraining programs are focused on mastering new high-paying professions in various areas of the wine industry, which contributes not only to the career development of each specialist, but also to the full progress of the industry as a whole.
The introduction of a multi-module training system allows specialists to flexibly approach the process of professional development, adapting it to their individual needs. Retraining programs are focused on mastering new high-paying professions in various areas of the wine industry, which contributes not only to the career development of each specialist, but also to the full progress of the industry as a whole.
11.45 – 12.30
Andrei Sinilnikov
Commercial director, co-founder of Brewmen brewery
Bottling beverages in aluminum cans. How packaging technology is changing the beverage industry
Let's talk about the challenges of filling beverages into aluminum cans, proper equipment selection, and a look at can filling innovation.
Let's talk about the challenges of filling beverages into aluminum cans, proper equipment selection, and a look at can filling innovation.
12.45 – 13.45
Artem Gorelov
Founder of BCS, co-founder of Brewmen brewery
Igor Mateev
Leading technology expert at Baltika Breweries
Raw material localization: new opportunities and prospects
- Presentation of Baltika Brewery's agro-products (history of creation, capacities, production opportunities, interesting facts, current difficulties);
- Presentation of the company's entry into the raw material realization market and interaction with the industry (prerequisites, expectations and ambitions);
- Ways to diversify the company, search for new commercialization opportunities.
14.00 – 15.00
Anna Sobyanina
Managing Partner of the integrated marketing agency "A.STUDIO", ABKR Ambassador
From product-centricity to customer-centricity: how to create a demanded product
In today's world, business success directly depends on the ability to adapt to changing consumer expectations. The transition from a product-centric approach to a customer-centric approach is becoming a key factor in creating in-demand products. Adaptation to new trends and balanced market analysis will not only help to strengthen the brand's position, but also lead to sustainable growth.
In today's world, business success directly depends on the ability to adapt to changing consumer expectations. The transition from a product-centric approach to a customer-centric approach is becoming a key factor in creating in-demand products. Adaptation to new trends and balanced market analysis will not only help to strengthen the brand's position, but also lead to sustainable growth.
15.15 – 16.15
Marketing for water and beverage producers: analytics, approach, and cases
In the program:
In the program:
- Water market analytics - group market dynamics, volume of digital investments, unoccupied niches
- Brand session - successful and not so successful cases of water producers: how not to make a mistake with the choice of SMM contractor
- Experience of promoting a young brand
- What to do if you have no money for advertising
- Working strategies for brand promotion from advertising to sales
16.30 – 18.00
Elena Samodurova
Director of Customer Service Department, Consumer Panel of GFC-Rus
Market trends in the beverage segment. What do consumers want?
Dmitry Apukhtin
Head of Ingate Performance Production Department
Water market analytics: volume of digital investments, unoccupied niches, promotion strategies for young, medium and large brands
Ohmybrand Branding Agency
Brand strategy: how positioning affects promotion in the beverage segment
Ekaterina Lavrova
Director of Communication Strategy Department, Ingate Communication
SMM is no longer the same: do beverage brands need social media?
- Content: what to emphasize given the trends
- special projects as a way to stand out
- Production is the new black in the social media world
- Content: what to emphasize given the trends
- special projects as a way to stand out
- Production is the new black in the social media world
Maria Bobyleva
Head of Marketing, Senezhskaya deep water brand, STARBAR CRAFT (BOBIMEX) kraft lemonades
Promotion cases "Senezhskaya", STARBAR CRAFT
April 16 Seminar Schedule
Alexandra Kondakova
Key Supplier Relationship Manager, Clover Machines. Process equipment selection consultant
Innovative approaches to optimizing the clarification process in brewing: from advanced designs to intelligent control systems
11.15 – 11.45
Artem Tyulin
Project Manager for Russia and CIS countries Politech-Plus
The perfect saturator mixer: the secret to successful drinks with perfect gassing. Your guide to choosing a mixer-saturator: maximum flavor and efficiency
Attention. The seminar will be held in conference room A.
- What are the fundamental differences of mixer-saturators on the example of KHS Paramix, Krones Contiflow, Sidel Starmix and Politech-Plus Quantum?
- What to pay attention to when choosing mixer-saturators?
- What does the accuracy of mixing water with syrup and CO2 depend on?
- How does the automatic filling of the mixer-saturator with syrup based on refractometer data work?
Attention. The seminar will be held in conference room A.
- What are the fundamental differences of mixer-saturators on the example of KHS Paramix, Krones Contiflow, Sidel Starmix and Politech-Plus Quantum?
- What to pay attention to when choosing mixer-saturators?
- What does the accuracy of mixing water with syrup and CO2 depend on?
- How does the automatic filling of the mixer-saturator with syrup based on refractometer data work?
11.30 – 12.30
Evgeny Rodin
Candidate of Biological Sciences, business consultant, more than 20 years in brewing, author of the textbook "Technology of Fermentation Productions", author of more than 70 scientific papers on brewing
Beer production cost structure: key points and tools for cost reduction
Who will be interested: general directors, SC-managers, directors of enterprises, production managers and people who want to become them.
Modern FMCG market is a market of networks. And retail chains, occupying a dominant position in the market, are able to dictate rather strict conditions on the price of beer purchase.
Under these conditions, in order to sell beer to chains and make a profit, even a small one, rather than a loss, it is necessary for producers to reduce the production cost of beer by all means necessary.
Who will be interested: general directors, SC-managers, directors of enterprises, production managers and people who want to become them.
Modern FMCG market is a market of networks. And retail chains, occupying a dominant position in the market, are able to dictate rather strict conditions on the price of beer purchase.
Under these conditions, in order to sell beer to chains and make a profit, even a small one, rather than a loss, it is necessary for producers to reduce the production cost of beer by all means necessary.
12.00 – 13.00
Gertrude Kuznetsova
Wine guide, CEO of the PITNASHETUR project, member of the expert council of TOP100Wines rating, lecturer at the Financial University under the Government of Russia, author of the DRINKNASHE telegram channel.
Enotourism as a way of forming a new type of consumer
Why domestic enotourism has become a trend over the past few years. Who goes on such trips and why. How consumer behavior of an enotourist changes and how he influences his environment. On the experience of five years of organizing trips to wineries in Russia.
Why domestic enotourism has become a trend over the past few years. Who goes on such trips and why. How consumer behavior of an enotourist changes and how he influences his environment. On the experience of five years of organizing trips to wineries in Russia.
13.15 – 14.15
Svetlana Lomsadze
Russian Wine brand - for whom modern Russian wines are created and how consumer demand is changing in different market segments (horeca, retail, digital platforms)
14.30 – 15.30
Sergey Morozov
Technical Director of Metallstroymash Company, Deputy Head of the Working Group "Equipment for Winegrowing and Winemaking" in the CC under the Government of the Russian Federation
Market overview of domestic winemaking equipment
15.45 – 16.15
Vitaly Ganeyev
General Director of Vinologia LLC, head of the Vinologia PRO project
Presentation of the unified information resource of producers and suppliers of goods and services for the winemaking industry "Vinologia PRO"
16.15 – 16.45
Alexander Gelfand
Expert in B2B, investment projects in the food industry with 25 years of experience transferring strategic, commercial and practical experience. Business consultant on corporate strategy, management and business development
How to solve investment project problems with the least risks and resources?
Who this workshop is for:
Who this workshop is for:
- Technical directors, chief engineers and project managers of companies purchasing equipment or services
- Beverage company executives and procurement professionals
- Manufacturers and suppliers of equipment, services and solutions
- Why customer-supplier interaction problems arise
- Main actors of such interaction and their functions
- How companies can build a business process and information turnover within an investment project
- How the vendor environment has changed, what customers should expect from them and how to organize their work
- Building a pre-project and implementation system to mitigate risks
- What to pay attention to for customers and suppliers of equipment and services to effectively utilize each other's resources
- How all participants can get out of difficult situations with minimal losses)
17.00 – 18.00
Anton Kharitonov
Executive Director of Callisto Vision
How to "decouple" labeling from production so as not to reduce speeds and increase line risks?
Attention. The seminar will be held in conference room A.
Attention. The seminar will be held in conference room A.
17.00 – 18.00