Conference "Milk Processing - Trends Dictated by the Consumer"
April 16 | Wednesday
13.30 – 15.30
Conference Hall C, Pavilion 1
The conference is dedicated to current trends in the dairy industry. Participants will discuss the latest trends in consumer demand, new technologies in milk processing, and dairy business development strategies in the current environment.
The conference includes a panel discussion with the audience, experts and a moderator.
Attention. Before the start of the conference there will be a technical tour for dairy professionals.
The conference includes a panel discussion with the audience, experts and a moderator.
Attention. Before the start of the conference there will be a technical tour for dairy professionals.
Topics of discussion
During the conference, experts will present a comprehensive analysis of the market and discuss issues that will have a significant impact on the industry in 2025.
- Analyzing consumer preferences and their impact on the dairy market;
- New products and innovations in milk processing;
- New trends in dairy production and packaging;
- Digitalization of dairy production and its impact on efficiency;
- Marketing strategies and promotion of dairy products.
Conference schedule
Yuri Vlasenko
Managing partner of the strategic bureau BEST PRACTICES
Consumer trends in the dairy industry in the next 5 years
We will look at key changes in the structure of dairy consumption caused by generational change and economic factors. Participants will learn how age affects taste preferences and consumer habits, who today forms the main demand and what transformations are expected in the market in the coming years. Special attention will be paid to the phenomenon of the "Big Wage Economy" and its impact on consumer culture, as well as the role of innovation and the growing selectivity of consumers when choosing products.
We will look at key changes in the structure of dairy consumption caused by generational change and economic factors. Participants will learn how age affects taste preferences and consumer habits, who today forms the main demand and what transformations are expected in the market in the coming years. Special attention will be paid to the phenomenon of the "Big Wage Economy" and its impact on consumer culture, as well as the role of innovation and the growing selectivity of consumers when choosing products.
13:30 – 13:50
Natalia Tyutikova
Executive Director of the "Dairy Marketers Club"
Functional dairy products - a narrow niche or a broad business opportunity?
The presentation will answer the questions:
- Is functional nutrition relevant for consumers?
- What functional properties of food products are most interesting to Russian consumers?
- What functionality can be developed in dairy products?
- How can nutritional functionality be communicated to end consumers?
The presentation will answer the questions:
- Is functional nutrition relevant for consumers?
- What functional properties of food products are most interesting to Russian consumers?
- What functionality can be developed in dairy products?
- How can nutritional functionality be communicated to end consumers?
13:50 – 14:10
Irina Ivanova
Milk processing expert, co-founder of IDS
Transformation of dairies: how to capitalize on new markets
The market and the consumer dictate new conditions to us producers. In Irina's opinion, in the near future, the share of plants producing traditional dairy products on the shelves will decrease. New semi-finished product plants will replace them. Now the factory and the seller are one “kitchen factory”. What kind of business and financial model can this be?
The market and the consumer dictate new conditions to us producers. In Irina's opinion, in the near future, the share of plants producing traditional dairy products on the shelves will decrease. New semi-finished product plants will replace them. Now the factory and the seller are one “kitchen factory”. What kind of business and financial model can this be?
14:10 – 14:30
Gleb Timganov
Head of Dairy Category Management, FCS Perekryostok | X5 Group
Analytics on the retail shelf
We will share our experience of working with large retail chains and trends in dairy procurement. The presentation will cover changes in customer behavior, their impact on product mix and examples of data analysis based on the experience of 5X Group.
We will share our experience of working with large retail chains and trends in dairy procurement. The presentation will cover changes in customer behavior, their impact on product mix and examples of data analysis based on the experience of 5X Group.
14:30 – 14:50
Airat Mukhamadeev
Commercial Director of Vamin Group of Companies
How to find points of growth and optimization of food production?
Visitors will be presented with a case study of Vamin Company on optimization of dairy production. Participants will learn how to identify points of growth, reduce production costs without compromising quality and increase the efficiency of the enterprise.
Visitors will be presented with a case study of Vamin Company on optimization of dairy production. Participants will learn how to identify points of growth, reduce production costs without compromising quality and increase the efficiency of the enterprise.
14:50 – 15:10
Question and answer session
15:10 – 15:30
Conference moderator
- Alena KharitonovaHead of the promotion department in UFO RealElektro,
marketing specialist at Continental Technologies.
Head of The DairyNews.ru news portal.
Technical tour for dairy professionals
The conference is preceded by a technical tour of the exhibition exposition.
The main purpose of the technical tour is to broaden the outlook of specialists and improve their qualification skills through familiarization with the novelties of professional equipment and ingredients for the dairy industry under the guidance of an experienced curator.
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