RU
Round table
"From wine and beyond - a degree of change"
April 15 | Tuesday
12.00 – 14.00
Conference Hall C, Pavilion 1
Unlike other FCMG segments, the alcohol market demonstrates annual sales growth. However, the structure of its consumption has been changing dramatically in recent years.
Alcohol imports to Russia are decreasing, and domestic alcohol fills the vacated niche. There is a trend towards moderate consumption of vodka and a shift in demand towards sparkling and still wines. New categories of alcoholic beverages are gaining popularity on the Russian market.
What will shape the Russian alcohol market in the near future?

Leading representatives of the alcohol market will discuss changes in the picture of consumer preferences, and related changes in the vector of producers' assortment. The round table will also raise issues of excise policy and legislative initiatives.
Moderator
  • Yuri Yudich
    Publisher of the portals www.alcoexpert.ru and www.vinoscope.ru, wine expert, jury member of Russian and international wine competitions, author of the project "Wine from Russia", head of the CDF committee on Russian winemaking.
Program of the round table
12.00 – 12.15
12.00 – 12.15
Analytical report "Alcohol Market. Status and Trends"

Rimma Churina, Client Relations Director, GFC-Rus Consumer Panel
12.15 – 13.00
12.15 – 13.00
Section "Wine Question - Cider Answer"

Invited to participate:
Ekaterina Vinokurova, Executive Director of the Center for Industry Expertise of Rosselkhozbank;
Petr Efremov, Executive Director of the Association of Winegrowers and Winemakers of Russia;
Elena Saratseva, Deputy Head of the Russian Quality System (ROSKACHESTVO);
Ksenia Kovchina, Head of Wine, TC Gradusy
Section Questions:
  • Vino Rossii brand - does protectionism help the development of the category?
  • Wine Guide of Russia on consumer preferences
  • Rising wine prices - the heyday of cider?
  • Cross-category consumer migration - a threat to the wine market?
  • Internet trade in alcohol - a "hidden threat"?
13.00 – 14.00
13.00 – 14.00
Section "Strong Imports: Substitute or Substitute?"

Invited to participate are:
Andrey Moskovskiy, Secretary of the Council of the Guild of Alcohol Market Experts ALCOPRO;
Valery Bikmukhambetov, Independent Alcohol Market Expert;
Alla Danilovtseva, Deputy Director General for Scientific Work, Rosspirtprom
Section questions:
  • Can the development of Russian-made global categories (whisky, rum, gin) be considered true import substitution?
  • What is more important for retail and HoReCa - a strong brand or patriotism? In which categories does import substitution not work?
  • Is it possible to develop alcohol brands under the conditions of the alcohol consumption reduction program?
  • Legislative initiatives, excise policy, sales restrictions.
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